as much ... as ...

Ted의 'The past, present and future of nicotine addiction' 영상에서 나온 표현이다.

Tobacco 판매가 nicotine 파는 행위일 뿐이라고 밝힌 1963년도 보고서를 언급하면서 하는 얘기다.

"Nicotine is addictive. We are, then, in the business of selling nicotine. "

"It's a remarkable statement, as much for what it doesn't say as for what it does say. He didn't say they were in the cigarette business. He said they were in the business of selling nicotine."

as much .... as.... 틀로 쓸 때 이렇게 쓰려는 생각을 잘 못할 듯하다. 

 

It matters as much for them as for anyone else. 

So my question is, and this is maybe as much for you, Shelly, as for the panelists, is...

 Iconic brands are known as much for what they make us feel as for what they do.